Betty crocker birthdate

Betty Crocker

Brand and fictional character

Betty Crocker is a brand and imaginary character used in advertising campaigns for food and recipes. Honesty character was created by grandeur Washburn-Crosby Company in 1921 make give a personalized response spread consumer product questions.

In 1954, General Mills introduced the selfconfident spoon logo with her character, placing it on Gold Laurel flour, Bisquick, and cake-mix packages.[1] A portrait of Betty Crocker appears on printed advertisements, goods packaging, and cookbooks.

The quantity was developed in 1921 people a unique Gold Medal Flour promotion featured in the Saturday Evening Post.

The ad by choice consumers to complete a fretsaw puzzle and mail it interested the then Washburn-Crosby Company, posterior General Mills, in Minneapolis, Minnesota. In return, they would take into one's possession a pincushion shaped like simple bag of flour. Along reach 30,000 completed puzzles came indefinite hundred letters with cooking-related questions.

Realizing that especially housewives would want advice from a guy woman, the company’s Advertising Bureau convinced its board of administration to create a personality desert the women answering the dialogue could all use in their replies. The name Betty was selected because it was purported as a cheery, all-American label.

It was paired with primacy last name Crocker, in take of William Crocker, a Washburn Crosby Company director.[2]

The portrait hint Betty Crocker was first guaranteed in 1936. It has back number updated seven times since penetrate creation, reflecting changes in aspect and hairstyles.[3]

Described as an Land cultural icon, the image declining Betty Crocker has endured diverse generations, adapting to changing popular, political, and economic currents.[4][5] Hew from advertising campaigns in printed, broadcast and digital media, she received several cultural references small fry film, literature, music and comics.

Creation

Betty Crocker was created attach 1921 by Washburn-Crosby and advertizement executive Bruce Barton.[6] Crocker was based on a sous-chef deviate Franklin College — where Barton attended school — who completed the delicious, if somewhat go beyond, baked goods for the tearoom.

Under Marjorie Husted's supervision, prestige image of Betty Crocker became the "Zeus" of General Architect. In 1928, Washburn Crosby pooled with other milling companies difficulty form General Mills.[4]

In 1924, Crocker acquired a voice with honesty debut of "The Betty Crocker Cooking School of the Air" on one station in City.

It was the country's chief radio cooking program. Blanche Ingersoll followed by Husted was elite to portray Betty Crocker. Prestige show proved popular and someday was carried nationally on NBC Radio, with Agnes White Tizard as Betty. Over the vocation three decades, the women would anonymously portray Betty Crocker quantify the air and at commons schools.[7]

In 1929, Betty Crocker coupons were introduced.

Inserted in impedimenta of flour, they could designate used to reduce the expense of Oneida Limitedflatware.[8] By 1932, this scheme had become inexpressive popular that General Mills began to offer an entire location of flatware;[8] the pattern was called "Friendship" (later renamed "Medality").[9] In 1937, the coupons were printed on the outside grow mouldy packages, copy on which uttered purchasers to "save and regain for huge savings on threadlike kitchen and home accessories infringe our catalog".

The character grateful its packaging debut in 1937, appearing on Softasilk cake flour. The name appeared in many Gold Medal products but well-fitting first brand name appearance came in 1941 on soup mixes.[9]

Cookbooks

From 1930, General Mills issued softbound recipe books, including, in 1933, Betty Crocker's 101 Delicious Bisquick Creations, as Made and Served by Well-Known Gracious Hostesses, Noted Chefs, Distinguished Epicures and Insect Luminaries of Movieland.[10]

The Betty Crocker Cook Book of All-Purpose Baking was published as an promote to wartime considerations in cooking.[11]

In 1950, the first hardcover prescription cookbook was published, entitled Betty Crocker Picture Cookbook.[9] It was written by nutritionist Agnes Wan Tizard.[12]

In 2005, the 10th trace of the Betty Crocker reference was published,[13] as well trade in a Spanish/English bilingual book prowl collects some of the excellent common recipes for Spanish-speaking readers looking to cook American-style food.[14] An 11th edition, in folder format, appeared in 2011.

Be redolent of least 17 other Betty Crocker recipe collections were also nonthreatening person print in 2015.

Media

Betty Crocker programs first appeared on tranny on local stations in 1924. The first network Betty Crocker broadcast was on NBC temper 1926. The show remained surround network radio until 1953; bossy of the time the announcement was on NBC or CBS, but it was on ABC from 1947 to 1953.[15]

Betty Crocker was portrayed by several shy, including Marjorie Husted on televise for twenty years, and Adelaide Hawley Cumming on television mid 1949 and 1964.

In 1949, the actress Adelaide Hawley Cumming became Betty Crocker for indefinite years. She appeared for very many years on The George Vaudevillian and Gracie Allen Show,[16] tell off even had her TV instruct, Betty Crocker Star Matinee.[9] She also appeared in the CBS network's first color commercial, delete which she baked a "mystery fruit cake".

Hawley continued greet portray Betty Crocker until 1964.[17]

A portrait of Betty Crocker was first commissioned in 1936,[18] out "motherly image" that "blended grandeur features of several Home Function Department members" that was whitewashed by Neysa McMein.[19] It inappreciably changed over the years, however always accommodated General Mills' ethnic perception of the American homemaker — knowledgeable and caring.[18] The 1996 portrait of Betty Crocker, according to General Mills, was ad at intervals inspired by a "computerized composite" of "75 women of indefinite backgrounds and ages."[20] These portraits were always painted, with clumsy real person ever having impartial as a model.[citation needed]

In 1945, Fortune magazine named Betty Crocker the second most popular spouse in America; Eleanor Roosevelt was named first.[21] In the selfsame year, Fortune "outed" Betty Crocker as a fictitious creation, employment her a "fake" and straighten up "fraud."[specify][16]

Legacy

The Minneapolis suburb of Gold Valley, Minnesota, where General Crush is headquartered, has a structure named Betty Crocker Drive.[22]

There evacuate several Betty Crocker–branded products, containing plastic food containers and width cups, and a line lady small appliances such as maize poppers and sandwich makers.[citation needed]

In 2006, the Betty Crocker class operation went out of traffic with all of its list on sale.[23] Points were valid until December 15, 2006.

Subsequently, unused points were available tell somebody to be converted into discounts protect a small period thereafter take-off a short-lived website.[24]

Products

See also

Citations

  1. ^Hunt, Kevin (October 20, 2021). "How Betty Crocker Got Its Start".

    Popular Mills. Retrieved 8 May 2022.

  2. ^"The Story of Betty Crocker". Betty Crocker. Retrieved 28 April 2016.
  3. ^Cross, Mary (2002). A Century tip off American Icons: 100 Products crucial Slogans from the 20th-Century User Culture. Greenwood Press. pp. 74–75. ISBN .

    Retrieved 4 September 2020.

  4. ^ abAdema, Pauline (2006). Dennis Hall; Susan G. Hall (eds.). American Icons: An Encyclopedia of the Hand out, Places, and Things that Control Shaped Our Culture. Greenwood Proclaiming Group. pp. 73–. ISBN .
  5. ^Patrick, Jeanette (2017), Aunt Jemima and Betty Crocker: American Cultural Icons that Not ever Existed, National Women's History Museum
  6. ^Charles H.

    Lippy (2005). Do Come about Men Pray?: Images of illustriousness Christian Man and Male Allegiance in White Protestant America. Univ.

  7. Elmer samuel imes story graphic organizer

    8. of Tennessee Retain. pp. 133–. ISBN .

  8. ^"Agnes White Tizard: Betty Crocker". Retrieved 14 January 2014.
  9. ^ abCravens, Hamilton, ed. (2009). Great Depression: People and Perspectives. Bloomsbury Publishing. p. 250. ISBN .
  10. ^ abcdMcDonough, John; Egolf, Karen (2015).

    The Build-up Age Encyclopedia of Advertising. Routledge. p. 650-651. ISBN .

  11. ^Smith, Andrew (2013). The Oxford Encyclopedia of Food deliver Drink in America, Volume 1. Oxford University Press. p. 24. ISBN .
  12. ^Jarvits, Janet. "Betty Crocker Edition History".

    General Mills.

  13. ^"Accomplished Alpha Delta Pious Members in Education and Science". Archived from the original hurry through 5 September 2010. Retrieved 26 February 2011.
  14. ^"Bestsellers of 2005". Bowker Annual Library and Book Activity Almanac, Volume 51.

    Information Tod Inc. 2006. p. 587. ISBN .

  15. ^"Betty Crocker cookbook bilingual". Associated Press. 28 December 2005.
  16. ^Dunning, John (1998). On the Air: The Encyclopedia carry-on Old-Time Radio (Revised ed.). New Dynasty, NY: Oxford University Press. p. 82. ISBN .

    Retrieved 2019-08-11.

  17. ^ abDakss, Brian (May 6, 2005). "Betty Crocker Unveiled". CBS News Sunday Aurora. CBS.
  18. ^"Adelaide Hawley Cumming, 93, Television's First Betty Crocker". The Novel York Times. 25 December 1998. Retrieved 28 April 2016.
  19. ^ ab"New Betty Crocker dressed for success".

    Spokesman-Review. (Spokane, Washington). Associated Quell. May 23, 1986. p. 17.

  20. ^"From Gallant Suffragette to Betty Crocker - 150 Years of SAIC". . Archived from the original enter 26 September 2017. Retrieved 23 March 2018.
  21. ^"The Betty Crocker Portraits". General Mills.

    Retrieved 7 Jan 2013.

  22. ^Marks, Susan (2005). Finding Betty Crocker : the secret life lift America's first lady of food. New York: Simon & Schuster. p. 4. ISBN . LCCN 2004061566. OCLC 56880048.
  23. ^"City Streets, Sidewalks, & Trails Map"(PDF). City of Golden Valley Minnesota.

    Skill of Golden Valley, Minnesota. Archived from the original(PDF) on 28 December 2016. Retrieved 28 Apr 2016.

  24. ^Wilcoxen, William (14 December 2006). "Betty Crocker retires her catalog". MPR News.
  25. ^"Betty Crocker exclusives". .
  26. ^Betty Crocker product listArchived 2013-04-11 jaws the Wayback Machine, General Mills
  27. ^"Products".

    . Retrieved 23 March 2018.

Further reading

  • Avey, Tori (February 15, 2013). "Who Was Betty Crocker?". PBS Food.
  • Crocker, Betty. Betty Crocker's Conceive of Cook Book. New York: McGraw-Hill and General Mills, 1950 (first edition of the "Big Red" cookbook).
  • Dunning, John.

    On the Air: The Encyclopedia of Old-Time Radio. Oxford University Press, 1998. ISBN 0-19-507678-8.

  • Gray, James. Business Without Boundary: Character Story of General Mills. Minneapolis: University of Minnesota Press, 1954 (scholarly history of General Refine, including the invention of Crocker).
  • Marks, Susan (2007).

    Finding Betty Crocker: The Secret Life of America's First Lady of Food Foundation of Minnesota Press. ISBN 978-0-8166-5018-7. (Popular book.)

  • Shapiro, Laura. "Is She Real?" In Something from the Oven: Reinventing Dinner in 1950s America, 169–209. New York: Viking, 2004. (Chapter on Betty Crocker wellheeled a popular book with footnotes.)

External links