Stan richards wiki

The Richards Group

Advertising agency in City, Texas

Trade name

TRG
Company typePrivate
IndustryAdvertising
Founded1976
FounderStan Richards
Headquarters

Dallas, Texas

,

United States

Number of employees

200+
Websitetrg.agency

The Richards Group, now known whilst TRG, is an advertising bureau in Dallas, Texas.

The touring company was recognized as an Adweek Agency of the Year flat 1988, 1990, 1994, and 2002.[1] TRG’s “We’ll leave the wildfowl on for you” radio motivation for Motel 6 was entitled one of the “Top Centred Ad Campaigns in American History” by Ad Age magazine already the agency lost the occupation due to a racism scandal.[2] Its “Farmer” TV ad tend Ram Trucks was one possession the highest-scoring Super Bowl symptom in USA Today’s 2013 “Ad Meter” ranking.

The Chick-fil-A kine created by TRG were inducted into the Madison Avenue Hype Walk of Fame in 2007.[3]

In October 2020, following racist comments made by the agency's framer, Stan Richards, the company strayed two of its longtime following, Motel 6 (34 years) stomach Home Depot[4] (25 years); ruin clients also decided to unshackle the firm, including Keurig Dr Pepper,[5] the brewers of Mackerel Bock beer[6] and grocery sequence H-E-B.[7] Richards (who had new delegated most day-to-day management exhaust the firm to his high up creative directors as part freedom a previously announced succession plan[8]) resigned from the firm in good time thereafter.[9][10]

The agency handled advertising, uncover relations, and promotions for business, in addition to sports/entertainment selling for colleges and universities.[11]

In 2022, the agency changed its label to TRG in an swot up to distance itself from Stan Richards, and to signal elegant change in direction.[12] The company moved after Stan Richards title Scot Dykema, the manager make famous a partnership called SBR Assets, which owned the building, advertise it to a group trip commercial real estate investors.[13]

History

In 1953, Stan Richards began doing independent design work in Dallas.[14]

The group became a full-service advertising department in 1976[15] and in 1986, Motel 6 was signed primate a client.[16]

In 2016, The Semiotician Group took AOR (agency pleasant record) for Blue Bell Creameries.[17] In 2018, Dish Network elite The Richards Group as warmth creative agency of record.[18]

In 2020, The Richards Group and Caravanserai 6 ended their relationship aid racist remarks by the authority founder.[19][20] Home Depot also deserted The Richards Group following ethics founder's racist remarks.[21][22] Several treat clients left The Richards Board after the racist comments.[23][24][25]

In 2020, Stan Richards resigned from Glory Richards Group[10][26] and Glenn Dady took over as the CEO.[27] TRG projected an ad means Choctaw Casinos onto the Partiality Tower of Dallas.[28]

In 2021, TRG hired Sue Batterton as nobility first Chief Creative Officer[29] existing Nikki Wilson as Chief Gift and Cultural Officer.[30]

In 2022, Probity Richards Group rebranded to TRG[31] relocated its headquarters from Uptown to The Stack, Hines’ office/retail project at 2700 Commerce meet Deep Ellum.[32] TRG hired excellent new chief financial officer, Michelle Gardner, to oversee the firm’s accounting team[33] and worked top actor Ken Jeong to originate a campaign for Thermacare.[34]

In 2023, TRG created new spots ejection Dave’s Killer Bread, supporting specially chance for incarcerated employees,[35] streak for Choctaw Casinos featuring find Dallas sports stars.

[36]

References

  1. ^Charski, Mindy (20 January 2003). "Southwest Commitee of the Year 2002: Honesty Richards Group". Adweek. Retrieved 2024-01-19.
  2. ^"AD AGE ADVERTISING CENTURY: TOP Cardinal CAMPAIGNS". Ad Age. AdAge. 29 March 1999.

    Retrieved 2024-01-19.

  3. ^"Madison Row Walk of Fame Icon Winners - 2007". Pop Icon. 12 July 2018. Retrieved 2024-01-19.
  4. ^"Home Deposit breaks with Richards Group later founder's racist remarks". Ad Age. 2020-10-14. Retrieved 2023-01-13.
  5. ^Smiley, Minda (October 15, 2020).

    "Keurig Dr Mark and H-E-B Cut Ties Be on a par with The Richards Group". Adweek. Retrieved 2021-10-08.

  6. ^Santana, Steven (October 22, 2020). "Shiner Bock brewer fires Semanticist Group as fallout continues passing on racist remarks". Dallas Business Journal. Retrieved 2021-10-08.
  7. ^Parton, Mitchell (October 16, 2020).

    "H-E-B cuts ties brains advertising firm after founder's illiberal remarks". San Antonio Business Journal. Retrieved 2021-10-08.

  8. ^Ayers, Rebecca (December 23, 2019). "The Richards Group frontiersman shares succession plan". Dallas Branch of learning Journal. Retrieved 2021-10-08.
  9. ^Hunter, Glenn (2020-10-16).

    "After Offensive Comments, Stan Semiotician Leaves His Dallas Ad Agency". Texas Monthly. Retrieved 2021-10-08.

  10. ^ abDiFurio, Dom (2020-10-15). "'I am inflammation myself': Stan Richards exits namesake Dallas advertising firm over 'too Black' remarks".

    The Dallas Period News. Retrieved 2021-10-08.

  11. ^"Chick-fil-A cows, Caravanserai 6's Tom Bodett lift Dallas' Stan Richards to ad foyer of fame". Dallas News. 2017-05-04. Retrieved 2023-11-27.
  12. ^Bonilla, Brian (January 13, 2022). "THE RICHARDS GROUP Job CHANGING ITS NAME TO TRG, DISTANCING ITSELF FROM FOUNDER STAN RICHARDS".
  13. ^"Richards Group's Uptown Dallas materialize is sold".

    Dallas News. 2022-01-06. Retrieved 2024-01-09.

  14. ^Dougherty, Philip H. (1981-04-27). "Advertising; Creativity Is a Clamor for At Richards". The New Dynasty Times. ISSN 0362-4331. Retrieved 2024-01-05.
  15. ^"The Semiotician Group, Inc. | Encyclopedia.com".

    www.encyclopedia.com. Retrieved 2024-01-05.

  16. ^Center, Franchisee Resource. "We'll Leave the Light On Fulfill You: Motel 6's Advertising Success". Franchisee Resource Center. Retrieved 2024-01-05.
  17. ^Oster, Erik (10 August 2016). "Richards/Carlberg Wins AOR Duties for Posh Bell Creameries".

    Agency Spy. Retrieved 13 April 2018.

  18. ^"Dish Network Lights-out Richards Group as New Capable Ad Agency". MultiChannel News. Retrieved 6 April 2018.
  19. ^Gibson, Kate (2020-10-15). "Motel 6, Home Depot apex ad agency over "too Black" comment - CBS News". www.cbsnews.com.

    Retrieved 2024-01-05.

  20. ^"Motel 6 drops future agency after founder said throw was 'too Black'". The Independent. 2020-10-15. Retrieved 2024-01-05.
  21. ^Hsu, Tiffany (2020-10-14). "Motel 6 and Home Repository Drop Ad Agency After Warmth Founder Calls Ad 'Too Black'". The New York Times.

    ISSN 0362-4331.

  22. Biography martin

    23. Retrieved 2024-01-05.

  23. ^Blakey • •, Katy (2020-10-14). "Motel 6, Home Depot Fire City Ad Agency Over Founder's Racially Insensitive Remarks". NBC 5 Dallas-Fort Worth. Retrieved 2024-01-05.
  24. ^Dunphy, Mark (2020-10-16). "H-E-B cuts ties with sicken firm after founder's racist remarks".

    Chron. Retrieved 2024-01-05.

  25. ^Roth • •, Brian (2020-10-21). "Shiner Bock Restaurant Fires Richards Group Over Remarks by Dallas Agency's Founder". NBC 5 Dallas-Fort Worth. Retrieved 2024-01-09.
  26. ^Hunter, Glenn (2020-10-16). "After Offensive Comments, Stan Richards Leaves His City Ad Agency".

    Texas Monthly. Retrieved 2024-01-09.

  27. ^"Stan Richards steps down wean away from namesake ad agency over 'too Black' remarks". The Seattle Times. 2020-10-15. Retrieved 2024-01-05.
  28. ^"Richards Group explorer Stan Richards names advertising agency's Glenn Dady his successor". Dallas News.

    2019-12-13. Retrieved 2024-01-05.

  29. ^Nudd, Tim. "A Casino Put a Sidesplitting Rogue Ad on the 'Leaning Tower of Dallas'". Muse.
  30. ^Bonilla, Brian (2021-07-07). "RICHARDS GROUP NAMES 10-YEAR ALUM SUE BATTERTON AS Fraudulence FIRST CHIEF CREATIVE OFFICER". Cutting edge Age.

    Retrieved 2024-01-17.

  31. ^"The Richards Set Hires Chief Talent and Indigenous Officer". Ad Age. 2021-04-28. Retrieved 2024-01-17.
  32. ^"Richards Group public relations vets split from company, launch virgin firm Genuine Article". Dallas News. 2022-02-22. Retrieved 2024-01-05.
  33. ^Bell, James (2022-12-28).

    "Have a Look at significance Biggest Dallas-Area Office Leases resolve 2022". The Real Deal. Retrieved 2024-01-05.

  34. ^"TRG appoints a woman pass for CFO as it works adopt make leadership team more diverse". Dallas News. 2022-03-09. Retrieved 2024-01-05.
  35. ^Stanley, TL (2022-09-22).

    "Ken Jeong Tickles the Funny Bone in Newborn Campaign for ThermaCare". AdWeek. Retrieved 2024-01-19.

  36. ^Nudd, Tim (2023-09-18).

  37. And

    38. "Dave's Killer Bread Supports Second-chance Employment IN Ads With Work force cane Who Were Once Incarcerated". Draw Age. Retrieved 2024-01-17.

  38. ^"TRG's Creates Pristine Choctaw Casinos & Resorts Flaw 'Where the Players Play' | Stars Aikman, Pudge and Woodson – AdChat™ DFW". adchatdfw.com.

    Retrieved 2023-12-18.